I like to move with the times and keep an open mind, so I have considered the value of a unified brand today- it all started with designing and printing business cards and ended with me completely changing the design of this blog! And I shall be ever so cross if in future my underlings use the wrong font and by doing so, send out the wrong message. That would be a disaster, particularly since I intend to go global with the aid of the interweb before too long.
I think it has worked out quite well, if I may say so myself. Letter-headed paper and compliments slips to follow soon...